Tita Glow, Eyelash Growth Serums are organic and cruelty-free. To grow your natural eyelashes. Your natural lashes will grow fuller, thicker, and longer. Use it every day, as you would an eyeliner. I use it twice a day in the morning and evening before my makeup and creams. Discontinue use if irritation or you experience discomfort. Can be used on eyebrows also.